Summer Davies-Newton: Professional Project

Research -

United Nation: http://www.un.org/en/index.html

The United Nations is an international organization founded in 1945. It is currently made up of 193 Member States. The mission and work of the United Nations are guided by the purposes and principles contained in its founding Charter.

The United Nations can take action on the issues confronting humanity in the 21st century, such as peace and security, climate change, sustainable development, human rights, disarmament, terrorism, humanitarian and health emergencies, gender equality, governance, food production, and more.

They use forums to bring people from all different backgrounds together to help with an issue and solve problems.

Emergency Telecommunication Cluster: https://www.etcluster.org/about-etc

The Emergency Telecommunications Cluster (ETC) is a global network of organizations that work together to provide shared communications services in humanitarian emergencies.

Once a Disaster has occurred the ETC provides vital communication and Internet connections to help save lives. This is all done withing the first 48 hours.

Professional Project - Visual Script.

Below is my visual script and what i think the rough timing will be. I have also done initial sketches of the characters to help visual what it will look like. I want to do it as a 2D animation, keeping it very simple and not too much on the screen for the audience to get lost in.

Black – Script (voice over)

Red – What will happen in the animation

When an emergency

A cartoon Earth starts to walk across the screen (white background)

Like an Earthquake, Tsunami strikes a place where there is no reliable internet connection,

The cartoon Earth will trip and hit the floor (earthquake). When he hits the floor some of the water of the Earth will spill out onto the floor (tsunami).

The Emergency Telecommunications Cluster steps in,

Some other character that will represent the telecommunications cluster will step onto the screen, walking towards the Earth.

They help to provide Internet to humanitarians, non-governmental organisations, United Nations agencies and more recently hospitals that have been set up to fight Ebola.

The second character helps the Earth to it’s feet and pats it on the shoulder.

Initial Sketches:

Earth Character:

I tried to come up with different looks but still keeping it as simple as possible.

ETC Character:

This character i designed from the ETC logo. I wanted the character to represent them without having to explain who it is.

I have sent this to Jamie and will wait for him to reply with feedback before I move on.

Trending Animation

The animation I liked and thought represent trending animation is the Crabbies Grand National Advert. I think that animations now a days is about using 3D styles but making them look more 2D, or having a combination of both.
They are also about more realistic situations, like the advert below it is a real event which they have added a fictional story behind to intrigue the audience more. The use of animation helps to convey the emotion of feeling sorry for the horse and then you are routing for it and watch it become stronger.

https://www.youtube.com/watch?v=NEmKIT0s3xg

Another Animation I feel is trendy is the https://www.youtube.com/watch?v=oF--p4Dkv_Q the Mercedes-Benz advert. Again this advert uses the emotion of a well known fable to draw the audience in and route for the tortoise. It uses the 3D CGI to create a realistic feel to it as well as being in a realistic setting (the Mercedes-Benz garage).

Another type of trending animation is using animations to show or inform people about horrible events or horrible things that happen in the world. Themes that if shown in live action might be too distressing for the audience. It is mainly charities that I have found, that use animations to do this.

The St John's Ambulance Advert for saving a chocking babies life is a good example of this.
https://www.youtube.com/watch?v=gtbUB1XPW_o

This advert uses the realistic style animation to convey a hard hitting theme, without scaring away the audience. It also puts a slight light twist on it so that the audience will watch it and engage with it. Using th different objects connects with the audience who are likely to have the same things in their house or at least similar objects.